Group Business... Wording

Tasks

My task is to sort out:

- mission statement
- executive summary
- slogan
- tagline

I have chosen to take on this task as I think I am quite good with words. It will take me a few goes before I come up with something I am happy with but I want to be able to make us sound professional, but at the same time, a fresh and loyal company who puts our customers needs as a priority.

Name: Re:Ltd

Slogan:Re:fresh Re:vive Re:brand

Tagline Ideas:
The freshest graphic designers in Leeds?
Bringing new life to your business?
Leeds freshest branding and identity?

Mission Statement:

Before I can write our mission statement we need to be able to answer the question: 'What do customers want?' To do this market research is necessary.

Research

I think we should have done market research at the start of the project to check that our idea for a USP for our business was working, but as its too late to do that now, we can do another form of market research by finding out what customers would be looking for when choosing someone to brand their websites. If I'd have had time, I would've like to do a proper survey to analyse the results, but instead, I just asked friends and family, some with their own businesses already and some looking to set one up, about what they would be looking for when choosing someone to brand their business. Here are a few of the answers:

X affordable packages
X to know a set price
X experience, knowledge
X to see a portfolio of work
X to feel they are in safe hands
X friendly people they feel comfortable with

Ideas

We are a talented team of graphic designers, fresh with knowledge as we have studied on the prestigious BAGD course at LCA. Our aim is to bring new life to businesses who need reviving at an affordable price. Between us we have expert knowledge to ensure you your business is in safe hands.

- vision - mission - objective - strategy -