Monday, 20 February 2012

Group Business... Promotional Designs

To be memorable and to stand out from others, we need to create some promotional designs. Marty is working on business cards & stationary for the business, but we all got together to discuss our ideas for other options.

My idea for bottle design:

Give out a bottle of pure orange juice at the business breakfasts as a promotional item. The orange juice relates to the fresh theme and also fits in well with it being a business breakfast. The bottle will contain our logo, and information about us. Such as our qualities could be written as ingredients. This idea was inspired by an innocent smoothie bottle I was drinking from at the time of the meeting. This would be more memorable than a business card or a leaflet, as at these types of networking events people may receive many and forget about them. We would give out a business card anyway,  to go with the bottle, so that when people see it they remember us. Relating to the theme of re: we could make sure to write that the bottle should be reused and recycled.

Some other of my ideas for promotional material:

- Sticker with our logo on on fresh fruit
- Mini fruit box with packaging with our info
- A battery with our info on the packaging (As we revitalise)
- Packaging as if it is for medicines or vitamins but with a leaflet of our work rather than product info
- Tea bags with our info on
- Rubber and pencil (as we erase bad designs and replace with new creative ones)

Marty's Designs:

As this isn't a design brief, we don't have a lot of time to spend on designing, but here is Marty's take on the fresh bottle idea. The imagery will be focused upon our logo which we spent a while creating.


Chosen Font



Business Cards & Label


Above are some development ideas for the business cards.

Here are the final printed business cards and label made by Marty and Charlie. They were printed onto thick, off white card, and Charlie used embossing tools to emboss the logo to give an idea of how we would want it to look if printing it professionally.







The label contains lots of information about what our business is about. Marty and Charlie have also been creating mock up invitations to a networking event we could hold.

Event

These are invitations made by Charlie to an event we could hold.

Mock ups:


Final: 








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