Group Business... Content for Presentation

After our group meeting and looking through the initial plan Marty made, I have thought about what might be missing from our presentations. I went back through all of the enterprise lecture notes I had written, as well as the notes I had written from reading a business studies book and found so many things that we need to include! Some of them are only small things that won't take long to decide on, but it is important to cover everything to make this business seem as realistic as possible.

My list of what we need to include

Slides
- Logo / Slogan / Tagline
- Who we are / What we want to achieve / Company Image / USP / Our roles
- Business Plan
- Location
- PEST Analysis
- SWOT Competitors (immediate/national)
- Market and Promotion
- Finance
- Our Pricing (example for rebranding a company - how many will we need to do to break even?)
- Design Direction (work we have created, work we aspire to create)

- How we will copyright / legal issues
- Contract / How we will make sure we don't get ripped off (e.g. Lisa's example of having a fixed number of redesigns in contract)
- Short term business and financial goals
- 3 Year Plan (where we see ourselves in the future - long term business goals)
- Collaboration / partnership possibilities
- Which equipment we have to bring and what we need to buy to comply with legal restrictions
- Vision, mission, objective, strategy
- Marketing mix
- Promotion costs
- How we can get a good customer client base (how we will treat our clients)
- Shareholders (will we be limited?)
- How we will take care of finance (who will our accountant be?)
- Business Insurance
- What we will produce (examples of our work)
- Where we will print our work
- What our contract/invoices will look like
- Clearly defined target customers
- Market research (primary research)
- Objectives / Strategies to achieve these




Things to print

We have booked two print slots to print out: business cards, invoices, letterheads, bottles, stickers and maybe some other pieces.


Terminology we need to include

- 4 P's
- SWOT
- PEST(LE)
- SMART objectives