For my next task for the group business, I need to research ways of how we can promote ourselves. As a graphic design company specialising in branding and identity, it is important our branding and identity are really amazing. There are different ways we can promote ourselves so I have researched these.
Business Cards
One of the most obvious ways to promote yourself is to hand out business cards. We will need them for networking events and other opportunities to hand to potential clients. I have been recommended to look at [toxel] website, as there are lots of collections of business cards. Here are a few of the clever ones I have found. I think these are a lot more interesting than your standard business card, but at the same time, when we create our business card, we need to set a standard of sophistication rather than appearing gimmicky.
Here are business cards I collected from the degree shows I have been to, and also from D&AD. As someone who is interested in illustration I find the image based ones suit what I like, however, this style wouldn't necessarily be fitting towards our group business. I think the business cards with a clear logo on the front and contact information on the back would be most like what we should aim to create, as they look good, clean and professional, and would represent our branding skills to create a card like this.
Websites
Here are some screenshots of branding and identity graphic design agencies websites to show us what our competition do to promote themselves.
Press ads
These are the press ads from the latest issue of creative review, giving examples of how other companies advertise themselves.
Networking events
Although we haven't yet decided on a location, here are some networking events for creatives and business people in Leeds that we could attend to meet other creatives.
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