In our enterprise lectures we have been introduced to Johnny Cupcakes. I have seen his shop in London before but didn't know what it was about, but now I want to find out more. I've looked at his websites and some clips on youtube. I think his story is an inspirational success story and he offers good advice in his interviews.
I like his products and the attention to detail that has been put in to things like the packaging and his shops. The way he has managed to create such a following, without having any business studies or relevant qualifications, but just by creating exclusive t-shirts means that this business would be a good one to analyse, especially for inspiration for creating my own business.
Lots of videos on youtube:
Lots of videos on youtube:
Read more about the Johnny story:
Some products:
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