Group Business... 2nd Meeting

Over the holidays we have been communicating via Facebook about our ideas, but today we have had another meeting which has been really useful to help us decide on an idea. Four heads are definitely better than one and we have bounced ideas off each other to come up with a strong concept.

We were given one hour to decide on a company name, to identify our key skills and a specific industry we are interested in, to come up with a slogan, and to write a list of 10 key things we are going to offer as a company. We started with a bit of a brain storm, discussing our interests, and found it much easier to think of ideas together based on these, rather than thinking on our own.

Idea Generation

Our interests

Charlie - bespoke print, ethical, music industry, communication
Marty - layouts, branding and identity
Lisa - branding and identity
Me - illustration, web design

We talked about our different interests and industries that we could work for, and straight away branding and identity seemed like a shared interest that our different talents would all be useful for. From this, the whole idea of bringing something to life, changing it, improving it for the better came, and this gave us somewhere to start to think of a name.

Name suggestions: metamorphosis; refresh, brand refresh, morph, evolution, flux, reflux, flux design, vivify, revive, metaflux, vivi, re:

(A lot of the names we liked were already taken by other graphic design companies or creative collectives, and some of the names we looked at we realised had double meanings that weren't appropriate - such as diarrhoea!)

Decided Idea

Group - Charlie, Claudia, Lisa & Marty

Company name - Re:

Idea - We aim to bring life to new companies with a complete identity package, and to help refresh existing companies without an identity or in need of a new one

Slogan - Re:work, Re:fresh, Re:vive, Re:brand

Industry - Business to business

10 Key Services -

1. Branding & identity
2. Web design
3. Editorial design
4. Creative consultation
5. Company to client contact time
6. Print specialism
7. Illustrative design
8. Whole package service
9. Photography
10. Mix of skills

Design Ideas

Work with how the Re: is displayed, my idea was to create motion graphics on after effects which could be shown on our website, such as with having the Re: logo, and then having a different word from the slogan such as 'fresh' turning in to another word and so on.

We need to experiment with fonts to choose one that suits our style, and decide will the letters be capital and things like this.

Strategy & Presentation

The issues we are addressing in our enterprise studies will give us the knowledge to set this business up as if it is a real business. So we need to consider the things that we have learnt, such as, thinking whether we would be a vat registered business, how we can cut costs, etc..

We need to decide who has an understanding of what. Between us we have a diverse range of skills, so  we should use this to our benefit, to assign roles effectively. We also need to think about the business side, to give people roles that suit their strengths, such as with Lisa, as she has a background in accountancy.

We need to back up our presentation with informed research, even in our presentation. 

We have been set a new task, to create a press ad. (See blog post)