Pretty much every industry person I have spoken to has said about preferring receiving printed material, because of the amount of emails they get every day, so I decided to create a mini look book, which I would send out with a business card and a cover letter (printed on to personal letterheads) to studios who I wanted to contact.
The simple cover design will have the logo stamped on to it in purple. I'll print the look book on to bulky newsprint, as the colours will come out nicely on this.
The look book features 12 pages of my work, giving an insight in to my skills. It doesn't give away all of my work, as I would want to save some things for my portfolio and my website. I am going to saddle stitch the booklet using a lavender thread similar to the colour my logo will be stamped in on the cover.
The design is just based on my updated portfolio design. Thought I'd keep the design pretty simple. These four images work well but then I realised I needed to add a little bit of text in as well.
The pages work a bit like boards with the logo for the project at the bottom.
I have used the vector web template I made to apply to website design.
It was a struggle to decide which four briefs to choose to display. I originally put the Peacocks one in there so I could mention the YCN commendation, but I don't really like this compared to some of the latest work I have created, so I have gone for two branding briefs and two illustration.
These are: Nicole Florence Bradley (branding, packaging and publication), Cow (branding, packaging and website), UK Greetings (hand drawn illustration, product design) and Internet (vector illustration, product design).
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