Issues raised
- Take care with presentation of design boards - white boarders need to be chopped off
- Design boards may be easier to read if they were portrait as there is a lot of text
- The concept board makes the idea sound new and exciting, but the other boards start to talk about what has already been done
- Example leaflets are interesting but need to move away from these for a new idea
Actions to be taken
- Primary and secondary research - look at websites such as Leeds volunteer society, free cycle, peoples supermarket (channel 4 programme) and websites where you can click and companies give
- Could make publications to advertise a charity that you can volunteer for
- Research into the psychology of why helping others feels satisfying
- Need to make sure what you create is eye-catching, interactive and easy to follow so people don't just throw away any postcards/mail shots you make
- Be careful not to harass or irritate people, such as people with buckets in town centres do
- Would be good to actually host your own event, such as the Leeds RAG week events that are taking place this week
- Need to let people know that giving more is simple
- Let people know what they can achieve in what amount of time, let them know there are more valuable ways to spend their time, such as half an hour watching hollyoaks could be half an hour giving blood, which is saving lives
- Make people realise they do have time to help, there are simple things they could add to their daily routine, and there are ways that everyone can help
- All the group should actually do something to help a charity, such as volunteering, donating to charity or giving blood and write about their own experiences
Week Two Crit
- There should be some visual consistency between the posters, this could simply be that they are the same orientation and dimensions
- Each poster could contain a question which triggers a response to motivate
- Need to help the viewer to be inspired and understand why they should do the suggested activity and what it can do for them e.g. going for a run benefits fitness
- Need to make the viewer think in a different way, and have an impact on their mind
- The responses could be personal to the things the people in our class wanted to change
- Could make the viewer feel guilty or positive, which could effect their motivation
- Could include a link to a website or more advice of where to go next
- Could attach the designs to relevant products
- Look at artist Anthony Burrill and his motivational typographic posters
- Look at self-help books for motivational phrases
- Make sure the type on the posters is legible and that there is an impact on the viewer
- Hand rendered type related to the theme
- Motivating the viewer is more important than providing them with a practical outcome, but how do you motivate?
- Prints seem to have more sense of value than digital, especially framed prints. This is something to research. If the posters were screen printed they would have more value.
- The concept is challenging, thought provoking and inspirational
- Need to re-work design concept boards for the presentation next Friday, which needs to include a PowerPoint presentation which lasts between 5 and 10 minutes.
Final Feedback
This is feedback we recieved on our presentation from group 7, aswell as from Jo and Amber
These are the questions the group had to consider while giving us feedback:
Was the concept clearly defined?
Was the context clearly defined?
Was the method of delivery clearly defined?
What methods were used to gather information?
What methods were used to evaluate information?
What methods were used to distribute information?
How was the problem resolved?
How could the problem be resolved more effectively?
Was the problem delivered in the correct context?
Did the problem communicate with an audience?
- Liked the concept, think it is strong
- Might be better to challenge people rather than be too nice to them and guide them
- Fear motivates more than positivity, so could include facts and figures
- Posters are aesthetically nice but there isn't much depth and meaning
- More of a 'kick up the butt approach' could work
- Liked the posters but don't think they are motivating
- Would be worth creating other products that are more relevant to students
- It would be good to test the products now that you have actually produced them and to see whether they work
- The posters seem a bit girly so a different approach would be better for males
- Posters worked for Kirsty, she did think they were motivating
- Liked the logo, thought 'help yourself' was a clever title, could make more use of this logo
- Some of the type styles didn't relate to motivation
- The different skills of group members is useful
- How would you give the products out? Have you tested it? Does it work?
Final Pieces
Matt's Designs
Stickers
Posters
Websites
Kirsty's Designs
Posters
Screenprints
Kirsty modelling her t-shirts and bag
My Designs
Shopper Bag
Posters
Final Products
Steph's Work
Screenprints
Doiley
Tearable poster
Poster
Fridge Magnets
Mitch's Designs
Posters
My Evaluation
I think this has been a really difficult brief because of it being group work. There are always problems with group work, such as some people not putting in as much work as others but I also think there are benefits to group work. For example, I have learnt new skills on photo shop and illustrator from Kirsty and Steph, who knew a bit more than me. I hope I have also been able to teach the others in the group something too. It was good that we could all put in our different skills, as we discussed at the beginning of the project. I have been inspired by others work, and tried new ways of working. It has been good to discuss ideas with others, as they may notice flaws that you don't, or suggest other things you haven't thought of. I think I personally work hard in group work briefs as I don't want to feel like I am letting the rest of the group down.
Earlier on in the year, when we did other group work briefs, I think it was easier because people weren't as confident about speaking out so would tend to agree with ideas rather than to fight for their own. This isn't necessarily a good thing, but now, with everyone willing to speak out, there are far more conflicting ideas to choose from. At the same time, this is good, because it allows for a really original idea to be chosen.
I'm not sure if our answers to the brief show the keywords we described ourselves as at the beginning of the year: motivated, fresh, talented, edgy and innotative. There were certain times where we were all not motivated at all, so to try to solve this we had regular group meetings, and discussed our ideas with Amber or Jo where possible. We did try so hard for our work to be fresh, and hopefully showcased our different talents through the variety of work. I wouldn't say that what we produced was edgy, but we did try to use innovative, however, due to various restraints, I don't think our idea worked as well as it could have done.
At one point we felt we had come to a dead end with our ideas, as we felt it had all already been done before. Some members of our group had different opinions about where to go next than others. After a crit with Jo, we decided on a good idea that we all felt positive about. However, I don't think our ideas execute this idea to its full potential. Other groups had made their briefs live and we hadn't, which really let us down. I feel that we had so much opportunity, as our initial concept was good and received really positive feedback in the crit, but we didn't produce the quantity or quality of work we could have done. I don't feel as if our final pieces actually answer the problem of getting people to give more. I think they look good, but don't actually work. We should have tested the posters and products to see if they were actually motivational before our presentation.
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