No News Is Good News: Part 2 - Mail Shots

For this brief I am creating a mail shot regarding the subject of my poster designs from 'No News Is Good News' brief part 1 - poster designs.

Week One Progress Crit

- Don't need to include all aspects of the three poster design on mail shot - keep it simple, only use what is necessary
- Maybe include other celebrity gossip weddings / stories
- Entice readers to visit the website with promises of exclusive photographs, etc
- Make the reader feel special, like they are V.I.P's or invited by a celebrity into their world
- On the middle page spread, include the website address, as where it is placed on the back cover doesn't grab attention, where the middle page does
- On the middle page, experiment with layout of type, try having a different opinion on each side so they are opposing
- The front cover doesn't invite readers in -  needs to be more attention grabbing

Final Crit
Evaluation 1: Francesca & Frankie
What is being communicated and how?  
The marriage between Russell Brand and Katy Perry - Celebrity gossip website
How well does this answer the brief?  
- Appropriate mailing list - Subject matter/sending a message - Correct size
Who is the audience and how well does the resolution communicate its message/content to them? 
- Gossip lovers/ Celebrity followers  - Mainly female (typeface and use of colour appeals more to females) - use of image - recognising faces draws you in
What are the strengths of the resolution? 
-Outside is appealing - Way it opens out - Colour scheme, colours work well together
How could it be improved?
-More in the centre of the envelope/layout could be experimented with
- Maybe use colours that could be more fitting to the subject
General Comments...
-Simple / effective, tells the message - Outside visually appealing, want to open it - Strong use of red

Evaluation 2: Matt & Emily

What is being communicated and how? 

Advert for celebrity gossip site (blog almost)
How well does this answer the brief?
- Set audience - consistent colour - Simple/to the point -intruiging/entertaining -mutual perspective -open/inviting
Who is the audience and how well does the resolution communicate its message/content to them?
Followers of celebrities, magazine readers, groupies/fans, opinionated people
What are the strengths of the resolution?
-Eye catching colour - relevant type - inventive folding design - images make it look upbeat/gossip like

How could it be improved?
- Use a brighter yellow colour - Try a different stock
General Comments...
Good piece of work, overall very intriguing

My Evaluation
I agree with the comments made in the evaluations by other students. I am happy with the fold, and how the envelope opens out to be the actual piece. This would save money if this was a real mail shot as only one a4 piece needs to be used. The comments about the use of colour also came across in part one of this brief, so I feel as if I should have considered colour better. I chose to use red to symbolise love, and gold to symbolise the luxury of the wedding of Katy Perry and Russell Brand, and then white as I felt that this colour would go well with red and gold. I could have used colours that related more to India, or just brighter colours to make the piece really stand out. I altered the layout of the text in the centre of the mail shot because it did not fit in with the fold, however, the layout I used for the final piece also doesn't work too well. If I had the time and money to recreate these mail shots, I would have tried lots more experimentation with the layout of text, as my piece proves that things that work on screen may not work when they are printed and folded.


Final Mailshot

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