Alphabet Soup (Knit)

Evaluation


What is being communicated and how?

The work I have produced in this brief communicates my interpretation of the random word 'knit' within typography. I have produced 10 x A6 hand drawn letter forms of the letter k to show this.

How well does this answer the brief?

As stated in the brief, I have manipulated existing letter forms to solve this problem, showing visual thinking, and therefore belief I have answered the brief as requested.

How well has the idea been visually explored?

Bearing in mind the small amount of time given for this task, I believe I have visually explored this idea well, developing each initial design a few times before deciding on the idea which I would take further. 

What are the strengths of the resolution?

I believe the strength of my resolution is the idea and thought behind the final piece, rather than the presentation. I have not took knit just to mean the physical craft of knitting, but have really put thought into the design process, coming up with my own interpretation. I have defined the word knit to most importantly mean to join, and for the joins to be secure and close together. 

I have used a mixture of sans/ sans serif pieces of letter forms, as well as clashing typefaces against each other, to make it obvious that these letter forms are not just from one standard font.

How could it be improved?

I believe the ten letters need to communicate better visually with an audience who don't know anything about the task. I aim to develop my letters further by sectioning off each different area, possibly with colour, or a join line. This will make the whole idea of the different pieces from the fonts being 'knitted' together be more obvious. I will then present this work to people who do not know about this task, to see what they can understand from it, and then I will know if my communication has improved.

Another improvement could be to spend more time on the presentation of each letter. I have kept them simple, but they could be developed with the use of colour, or by adding texture to the letters, as seen in some of the fonts I was inspired by when finding research for this task.

A final improvement which I feel would be beneficial would be to pick my favourite of the styles, and then explore some other letters with this style, giving me an idea of what a typeface in this particular style could look like.

Final Piece 10 x A6 letter forms communicating 'knit'